Jack Gao

Music Catalog Management Associate for Artist & Singer-Songwriter Lava Hong

Music operations and sync-support candidate with experience in catalog management, song metadata, presentation prep, rights-adjacent administration, and cross-functional coordination. Strong match for a Creative Sync coordinator role requiring disciplined file management, pitch support, stakeholder communication, and genuine interest in film, television, advertising, and broader media placements.

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Experiences

Music Catalog Management Associate
| Indie Artist Singer-Songwriter Lava Hong

Nov 2025 – Present

•  Managed 150+ track catalog acrossNotion and DISCO. Registered all works on ASCAP. Tagged each trackby mood, instrumentation, tempo, sonic profile, and similar artists. Tripledplaylist pitch approval rates.

•  Created pitch materials and Schedule A documentation for sync representation. Delivered10+ sync placements within recent months. Produced meta-ad visuals and lead single teaser video. Doubled Spotify monthly listeners in 2 months.

•  Managed 20+ collaborator and publisherrelationships. Drafted songwriting and master agreements for15+ tracks. Maintained all audio asset documentation and project deadlines.

A&R Researcher | K-Pop Creative IP Campaign Strategy

Jun 2025 – Oct 2025

• Tracked 12K+ social posts viaChartmetric and 60+ box office metrics via Pollstar acrossBLACKPINK, NewJeans, and G-Dragon tour cycles. Tested how asset-drop cadenceacross platforms influences ticket conversion and fan engagement.

• Benchmarked front-loaded drops vs.rolling micro-activations across 3 tour cycles. Rollingcampaigns drove ~8% higher pre-show engagement and ~20% higher post-show activeengagement (comments + shares). Documented how consistent micro-activationsoutperform on Instagram, TikTok, and RED algorithms.

• Presented findings to industry professionals. Recommended posting cadence, influencer mix, and platform priorities fortour and EP campaigns

Marketing & Partnerships Director | Labelhood Youtopia

Jul 2019 – Aug 2021

• Led 3 full-cycle marketing campaigns forin-house IPs at Shanghai Fashion Week. Secured brandpartnerships with Nike and Converse. Delivered 2,000+ attendees and $250Krevenue per cycle.

• Managed monthly editorialcalendars across Weibo, TikTok, RED, and BiliBili. Coordinated15 KOL collaborations over 3-month runway lead-up. Generated 5.21M+ cumulativereads.

• Prepared 5 in-house designers’ commercial launches across 2020–2021. Aligned brand identities with retail standards. Produced digital and print lookbooks for flagship store rollouts.

EDUCATION & certificate

Berklee College of Music

Music Business Foundation Certificate

Georgetown University, Walsh School of Foreign Service

B.S. in International Economics; Minor in History (East Asia Focus)

Aug 2021 – Dec 2025

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2025 Asian-Pop Strategy: The "Pool-then-Differentiate" Model

Marketing Strategy

Tracked 12K+ social posts via Chartmetric and 60+ box office metrics via Pollstar across BLACKPINK,NewJeans, and G-Dragon tour cycles. Tested how asset-drop cadence across platforms influences ticket conversionand fan engagement.

Benchmarked front-loaded drops vs. rolling micro-activations across 3 tour cycles. Rolling campaigns drove~8% higher pre-show engagement and ~20% higher post-show active engagement (comments + shares).Documented how consistent micro-activations outperform on Instagram, TikTok, and RED algorithms.

Presented findings to industry professionals. Recommended posting cadence, influencer mix, and platformpriorities for tour and EP campaigns.

Heroine’s Tempest: Interactive Artist Branding & EPK

A&R

CREATIVE DIRECTION

Designed a 4-Act digital experience for Lava Hong’s 2026 collection. Managed the full demo-to-release workflow for 120+ tracks, including metadata optimization and DISCO integration to ensure all assets are "sync-ready" for global platforms.

Album Lead Single Concept Intro Trailer

CONTENT PRODUCTION

Orchestrated the cinematic visual narrative for the lead single. Developed high-concept visual metaphors to establish a new artist IP identity, driving brand storytelling across social media and promotional channels.

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