I’m an LA-based strategist and creative coordinator with a background from Georgetown and Berklee. I build the systems and workflows that help artists and labels scale their creative projects. My work is all about making the business side of music more efficient and sustainable.
A data-driven playbook for modern IP campaigns. By replacing traditional high-gloss drops with a "micro-activation" model, this strategy achieved a 1.73x surge in audience engagement and nearly doubled box office conversion rates to 0.8%.
Designed a 4-Act digital experience for Lava Hong’s 2026 collection. Managed the full demo-to-release workflow for 120+ tracks, including metadata optimization and DISCO integration to ensure all assets are "sync-ready" for global platforms.
Orchestrated the cinematic visual narrative for the lead single. Developed high-concept visual metaphors to establish a new artist IP identity, driving brand storytelling across social media and promotional channels.
